Sony Ericsson “Dance Off”

By
Scott Denton
Format
Motion Capture

An advert for Sony Ericsson.

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Background

My Responsibilities: Setting up lighting passes, All Modeling, Some Camera work, Applying Mo-cap data to rigs, Placement of characters and animation, baking nulls for After Effects, Handling render farm.

____________________________________________________________________________

Director: HUSH

Client: Sony Ericsson

Content Planner: Johan Bornhager

Creative Directors: David Schwarz, Erik Karasyk

Executive Producer: Casey Steele

Lead Design: Laura Alejo

Design: Jerry Liu

3D Animation: Scott Denton, Joey Park, Steve Talkowski, Lee Wolland

2D Animation: Salih Abdul-Karim, Jay Cohen

Editor: Amilcar Gomes

Producer: Mei-Ling Wong

Production Assistant: Melissa Chow

Music/Sound Design: Antfood

Composers: Wilson Brown, Polly Hall

EP: Sean McGovern

Analysis

I love this video because it uses motion capture to animate cartoon characters that in no way resemble humans, and having them doing human movements.  Very cool.